Shortly after I stepped into the cab I knew I’d forgotten something, something very important. You know when your "Spidey sense" kicks in (yes, I’m going geek) and you just know something ain't quite right? @#$%! We were only a couple of blocks from the hotel, so I immediately began pleading my case to the [...]
The view from our apartment balcony, looking toward the Old Town of Dubrovnik. George Bernard Shaw was enchanted by this beautiful city, about which he said, "Those who seek paradise on Earth should come to Dubrovnik and see Dubrovnik”. I spent almost three months in Croatia last winter and I distinctly remember stepping out of the shower one [...]
Before I started writing my first book (available now!), I’d heard people say that writing a book is similar to giving birth. I thought, really? Isn't that a little over dramatic? Obviously due to a natural barrier, I haven’t given birth. (Not that I wouldn't have wanted the experience, but life is life.) But now [...]
Why should you send traffic to someone else’s site? That doesn't make sense, right? Isn't the point of PR to drive traffic to your own site? Well, yes and no. Look – whether you like it or not, we live in a “if you scratch my back, I'll scratch yours” business world. And an important [...]
A question my team gets asked often is, “I keep pitching and pitching, and nothing. What am I doing wrong? You might not be “doing” anything wrong. You might just be living in an altered reality. No, I’m not talking about The Twilight Zone. Well, maybe :) Have ever noticed that you’re living in a [...]
“It sounds too pink.” I had no clue what she was talking about. And it seemed completely out of context for what I was trying to communicate. What did the color pink have to do with my commitment to empower the youth of the world? Or my observation that Eastern Europe’s youth were so talented [...]
Have you ever stopped to think about what makes someone an expert? Being in the PR world, I’m constantly thinking about this. So when a member of our PitchRate community emailed me this week, I thought now’s a great time to discuss the topic. Here’s Kate’s exact question: “What makes an expert, exactly? Everyone at [...]
It’s been years since I got an email from a client that was upsetting. The kind that accuses my team for not following through on what was requested. The kind that tells me the ship is sinking and it’s our fault entirely. I received one recently. In my client’s world, we were the only plausible [...]
In my last post, I talked about how my degree in chemical engineering relates to me as an entrepreneur. So, how do you design a process for success? This might seem obvious, but, believe or not, people try to skip over the “make it or break it” piece. (I’m sure it’s none of you… just [...]
catwalker / Shutterstock.com Believe it or not, I have a degree in chemical engineering. I know, right? What was I thinking? Good question. No offense to all you engineers out there, but I think even my professors knew chemistry wasn't “it” for me. It was like that Sesame Street song about shapes. They show 4 shapes; 3 [...]
I was 15 years old and in the ballroom of Hotel Utah underneath magnificent crystal chandeliers when I discovered my true passion in life. Hotel Utah sits right across the street from the Salt Lake LDS (Mormon) Temple, the corner stone of downtown Salt Lake City. An appropriate place to find one’s passion in life, right? [...]
