A question my team gets asked often is, “I keep pitching and pitching, and nothing. What am I doing wrong?

You might not be “doing” anything wrong. You might just be living in an altered reality. No, I’m not talking about The Twilight Zone. Well, maybe 🙂

Have ever noticed that you’re living in a different reality from your friend, spouse, or client? That the way they see the world is different from you? For example, in your reality you have worked your fingers to the bone day and night for your client, but when you get on the phone with them to go through your laundry list of accomplishments, they ask, “What about

[this, this, and this]?” In your reality, you’ve knocked it out of the ballpark – but unfortunately, not in theirs.

And if it’s not your client, it’s your husband. Taking out the trash or doing the dishes means a different thing to him… you get my point.

So, what does this have to with the price of eggs in China?

When we at Wasabi Publicity look at why someone isn’t getting the results they’re looking for, we look at it from our reality. First, of course, we explore their strategy. Does the pitch have a catchy hook? Is what they are pitching of interest to the media? Who exactly are they pitching? Then what usually happens is we find they’ve only made a few attempts.

(Even the most seasoned publicists don’t hit it out of the park all the time.)

You see, in their reality they’ve done all the work… when in “reality”, not so much. See how not dancing to reality gets us in trouble? This is a common pitfall for all of us. We think things should be easier than they are; that we should be a PR rock star right out of the gate. But just like with anything – if you want to be great, you need to practice, practice, and practice.

Now, I’m not saying that you need to go it alone. If you want to be a PR master, find a mentor. But find a mentor who is going to coach you on the court. Because that is the only way to truly learn.

Are you living in an altered reality? Comment below or give me a shout and we’ll make sure you’re dancing to reality.