Getting ready for the first shot of the day – Stara Moravica, Serbia You may or may not know I’m a reality TV addict. It’s my guilty pleasure. And here’s the fun news. Recently, I moved from being “just a fan” to being an actual reality superstar! (Doing one episode does make me a superstar, [...]
Why should you send traffic to someone else’s site? That doesn't make sense, right? Isn't the point of PR to drive traffic to your own site? Well, yes and no. Look – whether you like it or not, we live in a “if you scratch my back, I'll scratch yours” business world. And an important [...]
A question my team gets asked often is, “I keep pitching and pitching, and nothing. What am I doing wrong? You might not be “doing” anything wrong. You might just be living in an altered reality. No, I’m not talking about The Twilight Zone. Well, maybe :) Have ever noticed that you’re living in a [...]
“It sounds too pink.” I had no clue what she was talking about. And it seemed completely out of context for what I was trying to communicate. What did the color pink have to do with my commitment to empower the youth of the world? Or my observation that Eastern Europe’s youth were so talented [...]
It’s been years since I got an email from a client that was upsetting. The kind that accuses my team for not following through on what was requested. The kind that tells me the ship is sinking and it’s our fault entirely. I received one recently. In my client’s world, we were the only plausible [...]
